I'm Lucas Medeiros, a Maastricht based Product Designer helping teams simplify complex products by understanding how people think before designing.

I’m a Product Designer with 10+ years of design experience across fintech, insurance, healthcare, and SaaS.

I’m fascinated by understanding how systems work and how people make sense of them. I enjoy exploring the mental models behind a problem and shaping how a product can communicate those ideas through its structure, interactions, and visual language.